Desi Tadka Catering
Identity for a catering business: a wordmark that survives a flex banner and a 60mm box label, a menu system a non-designer can update, and packaging that makes takeaway look deliberate.
- Client
- Desi Tadka
- Year
- 2025
- Role
- Identity and menu collateral
- Type
- Design
What needed solving
Catering brands get printed on everything from a three-metre hoarding to a sticker on a gravy tub, and half the collateral is produced by a shop with a machine and no designer. Anything subtle or small was going to be lost.
How it was built
Drew the wordmark for distance viewing, then checked it at box-label size before anything else was designed.
Built the menu as a table-driven layout the kitchen can edit, with fixed spacing so an added dish cannot break the page.
Limited the palette to two inks, which is both what a small print shop handles well and what makes the boxes look like a set.
Set up the WhatsApp-forward version of every piece: one image, no crop surprises, phone number legible without zooming.
What changed
The brand holds up on cheap materials, the menu updates without a designer, and the box that arrives at a function looks like the hoarding outside it.
The same six stages,
every project
Discovery
Clarify the goal, users, constraints, current systems, success measures, and delivery risks.
Architecture
Choose the right structure, integrations, data model, security boundaries, and technology stack.
Design
Map important journeys and responsive states before expensive decisions are locked in.
Development
Build in reviewable milestones with clean code, documented decisions, and visible progress.
Testing & Launch
Validate functionality, performance, accessibility, security, and production readiness.
Support & Improvement
Monitor real use, resolve issues, and prioritize improvements using evidence.
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